Starbucks revolutionized U.S. coffee culture. But it’s facing unprecedented competition, which will make it harder to win back customers it has lost. In addition to rivals like Dunkin’, it’s facing newer entries like Luckin Coffee, a Chinese company. (AP video: Joseph B. Frederick)
Starbucks wants to win back customers, but growing US competition will make that harder
Starbucks revolutionized U.S. coffee culture. But it’s facing unprecedented competition, which will make it harder to win back customers it has lost. In addition to rivals like Dunkin’, it’s facing newer entries like Luckin Coffee, a Chinese company. (AP video: Joseph B. Frederick)
